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Transform & Optimize

Welcome to our hub for all things web design and building websites. Dive into our practical insights and actionable advice aimed at helping you master the art of web design. Whether you're a beginner or a seasoned business owner, our blogs are packed with tips and tricks to enhance your online presence. Learn how to craft user-friendly websites that stand out in search results and drive traffic. Join us as we demystify the process of building a website and empower you to create a digital footprint that leaves a lasting impression.

Lana Maric-Beach Lana Maric-Beach

Master Business Storytelling Even If You Are Not a Great Writer

Did you know that all great business stories follow a very simple formula? Yes, there are business storytelling techniques. Aha! The art of storytelling goes back to Carl Jung, a Swiss psychiatrist, who first recognized that there are universal tendencies in all humans. Jung noticed that because we share these universal human tendencies, we can outline certain patterns that serve as a doorway between the mind and human behavior. In this article, I will show you how to master business storytelling without spending hours even if you are not a great writer.

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Lana Maric-Beach Lana Maric-Beach

A Beginner’s Guide to Marketing Analysis

Marketing analysis, despite its misleading name, is more than just analyzing your market. It involves a thorough understanding of your customers, your competitors, your strengths, and your weaknesses. Finally, you leverage all your knowledge, skills, and the resources available to you to create a robust strategy that can make or break the performance of your website. That’s right; a marketing analysis helps you create an effective and efficient business plan. 

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Lana Maric-Beach Lana Maric-Beach

4 Key Signals That Your Marketing is Not Working & What You Can Do to Fix It

Today, I will share some truth bombs when it comes to marketing your business. I will then give you 4 key signals that your marketing is not working and what you can do about it.  I don't care if you are a construction, architecture, home building, lodging, design company, or any other small business entrepreneur. These apply to you if you want to get high-quality leads. 

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